People don't read on the web like they do in print. At best they skim, and nothing turns readers off faster than big blocks of text. When you write for the web, always remember to keep it clear, simple, and concise:
- Think about what your audience needs to hear rather than what you want to say. (Constantly ask yourself "will they understand this?" and "will they care?")
- Break long pages into short sections with clear headings.
- Present one idea per paragraph, with the main point at the beginning.
- Use bulleted lists when possible.
- Write your first draft, set it aside for a little bit, and then come back and try to cut the number of words in half!
Remember, the less you write, the more they'll read!
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