The 2020 Census Office report for February 2020 includes updates regarding: marketing, data visualization, and grant allocation.
Marketing: IDHS released a Request for Proposals for Marketing and Public Relations services in support of the 2020 Census on December 12th. Vendors applied and were subject to a paper evaluation, with finalists subject to an in-person presentation and evaluation. Kivvit has been selected to be awarded the marketing contract with the Census Office of IDHS, subject to completion of the procurement process and contract negotiation. The selected firm will assist IDHS in launching a statewide marketing campaign with advertising buys and digital media, and delivery of the message to all Illinois residents, with a focus on the Hard to Count (HTC) populations who are least likely to respond to the census. The firm will engage ethnic media outlets to activate, educate, and motivate HTC communities to complete the 2020 Census questionnaire.
CommunityConnect Labs (CCL): CommunityConnect Labs is a national nonprofit that specializes in community engagement through text messaging. IDHS has partnered with CCL to provide a text messaging tool for all Illinois residents to support census outreach and engagement, employment recruitment, and a question and answer chat box. The text tool went live in January and is available in English, Spanish, Polish, and Chinese. Text "JOBS," "QUESTION," or "PLEDGE" to 987987 to get assistance regarding U.S. Census Bureau job recruitment, answers to questions about the Census, or pledge to achieving a complete count (message and data rates may apply; see Terms & Conditions of Use and Privacy Policy).
Data Visualization: UIC created a new website for the State's Census efforts: www.mapthecount.org. Mapping of the Regional Intermediaries (RIs) and their sub-recipients' offices and outreach areas ensures comprehensive geographic coverage of HTC geographies and populations. The website and maps are available to the public. UIC has also built a cloud-based reporting platform that monitors RI and sub-recipient activities and assesses alignment with grant awards to ensure that the State's investments are appropriately expended. UIC will compile best practices and train RIs and sub-recipients on the most effective strategies to achieve a complete count. UIC also serves as a strategic coordinator focused on outreach, education, and counting the HTC student population living on college campuses, and the HTC re-entry population that has touched the justice system.
Regional Intermediaries (RIs): All 31 of the RIs have finalized budgets and executed agreements with IDHS. RIs were permitted to request a 2-month advance payment from their grant award to assist in jumpstarting census outreach and education activities. All advanced payment requests received have been processed by IDHS and the Comptroller's Office.
Outline of budget, expenditures and distribution of funding
| Region and Name of Regional Intermediary |
Award Amount |
*Amount Paid |
| CENTRAL |
|
|
| Illinois Primary Health Care Association |
$500,000 |
$125,000 |
| Illinois Association of Community Action Agencies |
$100,000 |
$23,530 |
| CHICAGO |
|
|
| Community Assistance Programs |
$1,000,000 |
$250,000 |
| Habilitative Systems Inc |
$2,350,000 |
$552,941 |
| Illinois Action for Children |
$1,000,000 |
$250,000 |
| Illinois Coalition for Immigrant and Refugee Rights |
$2,000,000 |
$470,588 |
| Pilsen Wellness Center |
$135,000 |
$33,750 |
| Puerto Rican Cultural Center |
$215,000 |
$47,777.78 |
| Rincon Family Services |
$1,000,000 |
$250,000 |
| University of Illinois at Chicago |
$200,000 |
*Not Requested |
| YWCA of Metropolitan Chicago |
$1,000,000 |
$235,294 |
| COLLAR |
|
|
| Illinois Association of Community Action Agencies |
$200,000 |
$47,059 |
| Illinois Coalition for Immigrant and Refugee Rights |
$750,000 |
$176,470 |
| Metropolitan Mayors Caucus |
$300,000 |
$66,667 |
| Reaching Across Illinois Library Systems |
$750,000 |
*Not Requested |
| United Way of Metropolitan Chicago |
$200,000 |
*Not Requested |
| NORTH CENTRAL |
|
|
| Illinois Association of Community Action Agencies |
$150,000 |
$35,294 |
| Tri-County Regional Planning |
$500,000 |
*Not Requested |
| NORTHEAST CENTRAL |
|
|
| Champaign Urbana Public Health District |
$695,000 |
$163,529 |
| NORTHERN |
|
|
| Region 1 Planning Council |
$920,000 |
$230,000 |
| NORTHWEST |
|
|
| Illinois Public Health Association |
$475,000 |
$111,764 |
| SOUTHEAST CENTRAL |
|
|
| Clay County Health Department |
$350,000 |
$82,353 |
| Illinois Association of Community Action Agencies |
$50,000 |
$11,765 |
| SOUTHERN |
|
|
| Illinois Public Health Association |
$700,000 |
$164,706 |
| SOUTHWEST CENTRAL |
|
|
| Illinois Association of Community Action Agencies |
$330,000 |
$77,647 |
| Teens Against Killing Everywhere |
$330,000 |
$77,647 |
| SUBURBAN |
|
|
| Illinois Action for Children |
$750,000 |
$187,500 |
| Illinois Association of Community Action Agencies |
$750,000 |
$176,471 |
| Illinois Coalition for Immigrant and Refugee Rights |
$1,000,000 |
$235,294 |
| Metropolitan Mayors Caucus |
$1,000,000 |
$222,223 |
| WESTERN |
|
|
| Western Illinois Regional Council |
$300,000 |
*Not Requested |
| TOTAL |
$20,000,000 |
$4,305,269.78 |
Census Data, Research, GIS Visualization, and Regional
Intermediary Coordination |
Amount |
* Amount Paid |
| University of Illinois at Chicago |
$896,837 |
$7,183.94 |
| TOTAL |
$896,837 |
$7,183.94 |
| Appropriation Amount |
Obligated Amount |
* Amount Paid |
Unobligated Amount |
| $29,000,000 |
$20,896,837 |
4,312,453.72 |
$8,103,163 |
* Amount Paid: A payment has been processed by the Comptroller.
* Not Requested: The Regional Intermediary did not request advance payment.
